Passion, curiosity and the thrill of discovery lead Selim Evin to start Chapter 7. We’re an independent bottler. We don’t make whisky, we find it. We look for exceptional casks that mature extraordinary whisky. Our whiskies usually come from their original casks. We do finishing in different woods only when it offers a new dimension, not for adding colour or to make whisky palatable at an early age. We love bourbon cask aged whiskies most.
Literature inspired our whisky. The best whisky is like a character in a novel – the best ones tug at your heart and stay with you. We find whisky that has a heart and soul, whisky that you’ll remember long after you finish your glass.
Street signs inspired our typography. Bringing you Chapter 7 is a journey of passion, curiosity and discovery. The road is windy and isn’t always easy. But whisky’s path from grain to glass isn’t about the destination. It’s about the glory of the ride.
Cask end prints inspired our label design. A cask maturing in a warehouse has a mark stencilled into the side. It’s a practical marking. Warehouses are full of casks that all look the same. Marking the ends is how you find the one you want. Our whiskies to leave their mark on you. A bottle of Chapter 7 whisky isn’t something you forget.
Shakespeare’s Seven Ages of Man monologue from As You Like It inspired our name. In the speech, Jaques explains that a man goes plays seven parts over his life. A man is a helpless infant, a whining schoolboy, an emotional lover, a devoted soldier, a wise judge, a clueless pensioner, and finally a corpse. Like a man, whisky ages and changes as it matures.
A cask of whisky is a living, breathing, thing. The porous oak allows air in and out of the wood. The interaction moves the whisky as it interacts with the wood and matures in flavour.
Chapter 7 takes its name from whisky’s natural maturation process.