OUR STORY

Passion, curiosity, and the thrill of discovery led Selim Evin to found Chapter 7 Whisky in 2014 as a part-time passion project. His connection to the world of whisky began long before — back in 1988, when he accompanied his Scottish grandfather on visits to friends working in distilleries. Those early encounters sparked a lifelong fascination with the craft, the people, and the quiet magic of maturation.

For years, whisky remained close to his heart. In 2013, Selim decided to turn that passion into reality, and over the next five years, he bottled 45 editions, each one a personal exploration of character and time. Chapter 7 stayed a small, independent endeavor until May 2020, when the brand introduced its first collections — Monologue, Anecdote, and Chronicle — marking the beginning of a new chapter.

In August 2022, Chapter 7 opened its own bottling facility in Glasgow, bringing production fully in-house and deepening its commitment to craftsmanship and individuality.

Now, in the summer of 2025, Chapter 7 is making another bold move — to the Scottish Highlands, the spiritual home of whisky — where new stories are ready to be written.

The name Chapter 7 Whisky was born from Shakespeare’s timeless monologue, The Seven Ages of Man. Just as Shakespeare captured the journey of human life, we see whisky as passing through its own stages within the cask.

We call this journey The Seven Ages of Whisky.

Infancy – The New Make
Born clear from the still, raw and fiery.
All energy, all potential.
A spirit waiting for oak to teach it patience.

Childhood – The Young Spirit
Just a few years in wood.
Bright, bold, and outspoken.
Fruits and spice dance quickly,
but wisdom has yet to settle.

Adolescence – The Apprentice
Time shapes character.
The oak softens edges,
flavors begin to weave together.
Promise turns into personality.

Adulthood – The Mature Dram
Balance arrives.
Confident, generous, harmonious.
Twelve, fifteen, even eighteen winters—
a whisky ready to be shared.

Middle Age – The Distinguished Whisky
Depth speaks now.
Decades in oak bring weight, richness, authority.
Every sip tells a layered story,
every drop a mark of patience.

Old Age – The Elder
Long years of slumber.
Oak has given all its secrets,
delicacy replaces fire.
Fragile, graceful, unforgettable.

Eternity – The Ghost of Whisky
A whisper from ancient casks.
So rare it feels unreal.
Not just a drink, but time itself—
captured in liquid form.

Literature inspired our brand. As an independent bottler we compile best casks of whisky in our Whisky Anthology. Each new cask and edition is like adding a unique chapter to this Anthology.

Street signs inspired our typography. We use Transport font, which is the official typography used on road signs in the UK. 

Cask end prints and distillery names painted on outer walls of Scotland's iconic distilleries inspired our label design. 

A cask of whisky is a living, breathing, thing. The porous oak allows air in and out of the wood. The interaction moves the whisky as it interacts with the wood and matures in flavour.

Chapter 7 takes its name from whisky’s natural maturation process.