Passion, curiosity and the thrill of discovery lead me to start Chapter 7 in 2014 as a part time passion project. My introduction to the magic world of whisky goes back to 1988, accompanying my Scottish grandfather visiting his friends working in distilleries. Throughout my life I kept whisky close to my heart and in 2013 I decided to start Chapter 7. I didn't know much about whisky business then. In 5 years I bottled 45 editions and Chapter 7 remained as a part-time passion project.
In 2019 I met Sebastian, who is as passionate about whisky as myself and we decided to take Chapter 7 to the next level. Our first editions under Monologue, Anecdote and Chronicle range were released in May 2020 and we opened our bottling facility in Glasgow in August 2022.
We’re an independent bottler. We don’t make whisky, we discover it. We go hunting through various vaults and cellars of distilleries and brokers across Scotland to find unique, one-off whiskies. We buy single casks that can not and will not be reproduced, meaning what goes into a Chapter 7 bottle is always unique.
Shakespeare’s Seven Ages of Man monologue from As You Like It inspired our name. In the speech, Jaques explains that a man goes plays seven parts over his life. A man is a helpless infant, a whining schoolboy, an emotional lover, a devoted soldier, a wise judge, a clueless pensioner, and finally a corpse. Like a man, whisky ages and changes as it matures.
Literature inspired our brand. As an independent bottler we compile best casks of whisky in our Whisky Anthology. Each new cask and edition is like adding a unique chapter to this Anthology.
Street signs inspired our typography. We use Transport font, which is the official typography used on road signs in the UK.
Cask end prints and distillery names painted on outer walls of Scotland's iconic distilleries inspired our label design.
A cask of whisky is a living, breathing, thing. The porous oak allows air in and out of the wood. The interaction moves the whisky as it interacts with the wood and matures in flavour.
Chapter 7 takes its name from whisky’s natural maturation process.